You may have noticed that the ESG movement is taking on greater proportions, not only outside Brazil but also within our country. This is due to a great deal of pressure from world authorities to customers in your neighborhood, prioritizing more sustainable initiatives and attitudes on the part of companies.
But how important is ESG in preserving our home? Why could it be the quickest way to avoid a global catastrophe in a few years' time? Find out more below.
According to the documentary David Attenborough and Our Planet, we have already cut down around 3 trillion trees worldwide. Did you know that? That amount is basically what we have today, so it's safe to say that we've destroyed half of the plant life on planet Earth.
Research led by Eraldo Matricardi and David Skole analyzed 23 years of satellite images of the entire Brazilian Amazon. The figures are simply staggering. From 1992 to 2014, forest degradation covered an area of 337,427 km². Increased logging and burning are the main causes of this destruction.
Unfortunately, it's not just the forests that are suffering.
In 2016, the IUCN (International Union for Conservation of Nature) published a report stating that the ocean absorbs excess heat from the Earth.
According to him, since the beginning of the 20th century the average temperature of the upper ocean has warmed by around 0.13ºC per decade. Furthermore, the last 3 decades have been warmer than any time recorded by the instruments since 1880.
As a result, in Brazil alone, more than 90% of Millepora alcicornis corals have died between the south of Bahia and the north of Espírito Santo. This has led to the absence of marine life, as corals are home and food for thousands of species of fish, molluscs and crustaceans.
If marine biodiversity is disappearing, imagine what is happening to terrestrial biodiversity.
IBGE data from 2020 shows that in 2014 there were 3299 endangered species of animals and plants in Brazil. Most of them belong to the Atlantic Forest.
The Atlantic Forest has 25% of the threatened species, with a total of 1989 species. The Cerrado has 1061 species, representing 19.7%; the Caatinga has 366 threatened species, with 18.2% and the Pampa has 194 species, representing 14.5%.
We've made mistakes, and in no small way. So how can we turn this situation around and make peace with our planet?
ESG: The solution and the sustainable driver
The responsibility of our species to save the other species on the planet has never been as high as it is today. The pandemic has also helped to highlight the importance of paying attention to global climate issues. Our planet could collapse if we don't address this issue urgently.
Individual attitudes help, but they don't solve the environmental problem as a whole. Action by governments and companies is essential if we are to avoid catastrophes that are more frightening than the current pandemic we are living through.
Environmental impacts have taken on such overwhelming proportions that the point is no longer the impact that companies have on the environment. It's the force that climate and environmental change can have on people.
This is exactly why a green transformation through ESG is necessary for any company that wants to last over time. Companies that don't adapt to the ESG model will unfortunately have their days numbered.
According to SPC Brasil, 9 out of 10 consumers believe that sustainable development actions are important. In addition, the Akatu Institute carried out a survey in 2018 showing that 40% of respondents would change their purchase intention if a particular company took initiatives to protect the environment.
As well as consumers being interested in purchasing ethical products that don't have a negative impact on the environment, investors are looking for companies with a high level of ESG to make their investments.
ESG should not be considered a fad, let alone a marketing tool for your company. Genuine strategies that are committed to your stakeholders will bring the real benefits of being part of the ESG movement, especially with a focus on the long term.
In addition, when analyzing the national and global market, it is clear that companies with a high ESG level are also the companies with the highest financial performance in the market. In other words, investing in ESG also pays off.
If you want to embark on a green transformation and reposition your company in the market, while also attracting investment, you'll love ESG Flow.
With ESG Flow, we will implement a strategy focused on relevant results and that flows into ESG objectives and practices. This way, your company can become a benchmark within the ecosystem it is part of. Isn't that what you want?