In general, the motivation for companies to adopt ESG practices comes from a greater awareness of this need, pressure from the market, influence from customers and also from their leaders.
ESG leadership is an important factor in promoting change, although it is essential to have the commitment of the whole team. A leader is someone who inspires, influences, makes decisions and coordinates those around them. That's why, in this post, we're going to talk a little more about the importance of these figures in today's world. Follow along!
Remembering what ESG is
This is already a recurring theme here on our blog, but if you haven't checked out any of our previous content, let's take this opportunity to remind you what ESG is. After all, despite being one of the trends of the moment, many people are still not part of this universe and are unaware of the subject.
One of the most talked about acronyms today, ESG involves three main strands: Environmental, Social and Governance. This is a concept that applies to the most diverse types of business, mainly because sustainability is something that is increasingly necessary and demanded of individuals and companies.
All three aspects contribute equally to a company's success and need to be among its leaders' priorities . A business will hardly be sustainable if the leadership doesn't believe in the transformative power of ESG and ensure that these aspects are part of strategic planning.
Pillars of ESG leadership
As we've said, it's difficult to put ESG into practice and reap its rewards if leaders aren't prepared for it or at least looking for ways to make it happen.
In corporate environments where this is still a novelty, it may be necessary to seek the help of more experienced companies or professionals to begin this journey. We are talking about a global challenge that requires leadership commitment and innovative solutions to transform the world we live in today.
The starting point for this process involves a good internal analysis (strengths, weaknesses, improvements, etc.) and also research into everything that is happening around us. But, as we've already mentioned here, managers play an essential role. Check out some of the characteristics of ESG leadership:
- systemic vision;
- diversity and social inclusion;
- corporate responsibility;
All of this involves creating a culture geared towards sustainability and social responsibility. Companies must be willing to adopt concrete practices that reflect these values, being transparent with the market and with their employees. This is not a momentary journey, but one that needs to be cultivated constantly, observing performance indicators and with plans for improvement.
Obviously, this involves costs and a lot of dedication, but the risk of being on the sidelines of this movement is certainly greater and can lead to much more damage. Is ESG leadership already a priority in your business or is it still a long way off?