Strategy and innovation in ESG

Broto is committed to being a national benchmark in ESG in the agribusiness sector and, furthermore, to bringing this evolution to its entire ecosystem in an innovative way. Check out the effective actions that are already being implemented.

About Broto

We are the digital platform that was born to help farmers expand their businesses, working together from start to finish.

We have a complete store where you can find machinery, implements, energy, irrigation and storage equipment, services, inputs and technologies for precision agriculture.

Rural producers who are part of Broto have easy access to solutions from Banco do Brasil, the country's largest agricultural partner, and to protection from BB Seguros, the country's market leader.

Get to know our pillars and priority themes


  • Investment in sustainable forests through a partnership with Abundance Brasil;
  • Atmospheric carbon removal through a partnership with Abundance Brasil;
  • Encouraging biodiversity through Abundance Brasil;
  • The company is LEED certified.


  • The company carries out the Great Place to Work assessment every year;
  • Encouraging job creation for local communities in the Aurora Verde forest through a partnership with Abundance Brasil.


  • Transparency and reporting of ESG actions through Abundance Brasil;
  • Carrying out customer satisfaction surveys;
  • Segregation of critical functions in the organization;
  • Personal data protection policy in place;
  • Systematic and structured risk management.
Eradicating poverty
Zero hunger and sustainable agriculture
Health and well-being
Quality education
Gender equality
Drinking water and sanitation
Clean and affordable energy
Decent work and economic growth
Industry, innovation and infrastructure
Reducing inequalities
Sustainable cities and communities
Responsible consumption and production
Action against global climate change
Water life
Terrestrial life
Peace, justice and effective institutions
Partnerships and means of implementation



Carbon offsetting


Clean energy sources


Connecting employees with the ESG purpose

The Aurora Verde project is a successful case of greening Brazil through environmental restoration.

At the beginning of 2022, we planted 100,000 seedlings of native species to restore an environmental area in Cana Verde (MG). The process of tokenizing trees is innovative and allows more and more people to easily become environmental restorers. Each Abundance Token represents a tree and a part of a forest that is being formed, generating carbon credits and abundance for the planet. Contribute to this initiative!

"The best time to plant a tree was 20 years ago. The second best is now!"
Paulo Cesar Miranda
CEO & Founder VerdeAzul

1 million trees

Aligned with the UN's 2030 Agenda and the SDGs (Sustainable Development Goals), our desire and commitment is to accelerate the best Brazil has to offer: sustainability and environmental abundance.

We want to plant at least 1 million trees in Aurora Verde over the next few years, in partnership with people and companies who will help make this dream come true. On average, a tree sequesters 1 ton of C02 in its 40-year life cycle. So Abundance Tokens are issued to preserve each one and the process of decarbonizing the planet has a significant contribution to make to our forest.


Trees planted in 2022

100 thousand trees

Trees planted in 2023

100 thousand trees

Trees planted in 2024

100 thousand trees

Trees planted in 2025

100 thousand trees

Trees planted in 2026

100 thousand trees

Trees planted in 2027

100 thousand trees

Trees planted in 2028

100 thousand trees

Trees planted in 2029

100 thousand trees

Planting audit




Fernando Pereira Guimarães

Carbon audit




Thiago Magalhães Meireles

ESG performance

Matheus Haddad
+55 31 9 9878-3585
We support the main sustainability standards and guidelines for ESG reporting
We support the main sustainability standards and guidelines for ESG reporting
* This document is customizable. Abundance Brasil is only responsible for the benefits generated directly from its ESG solution (acquisition of trees from the Aurora Verde Forest). The other activities included by partners are the responsibility of each company that is part of the Syntropy Ecosystem.