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5 myths about carbon offsetting you need to know

Carbon offsetting is a strategy adopted to reduce the impacts caused by greenhouse gas emissions, especially CO2. The effort consists of trying to neutralize this account, which can be done by individuals and companies since we are all emitters of polluting gases. 

As this is an important subject and one that raises doubts, we've listed some myths that need to be debunked. Check them out!

Myth 1: Carbon offsetting is the only solution to climate change

Carbon offsetting is a valuable tool, although it shouldn't be seen as the only way to decarbonize the planet and stop global warming. It complements the direct reduction of emissions and is most effective when combined with sustainable practices and other actions to reduce the carbon footprint.

Myth 2: There is only one way to offset carbon emissions

There are different ways of putting carbon offsetting into practice. In other words, if on the one hand you emit, you should look at alternatives that help neutralize the negative impact caused to the environment. Some examples of this are the use of renewable energy and reforestation projects. Here at Abundance Brasil, we finance new forests by planting trees native to the region to accelerate decarbonization.

Myth 3: Compensation means you can continue to emit without worrying

Carbon offsetting should not be an excuse to continue emitting greenhouse gases without limits. It is important to prioritize the direct reduction of emissions, and to use offsetting as an additional measure to achieve carbon neutrality. In fact, with the regulation of the Brazilian carbon market, this will be increasingly demanded of large polluters with the possibility of fines and other sanctions.

Myth 4: Carbon offsetting is pure marketing strategy

The most important thing is that the compensation is effective and real, as well as being part of a broader strategy that includes the direct reduction of emissions. It is also important to beware of greenwashing, which is what happens when there is a false sustainable practice. All of this demonstrates a real commitment to sustainability and ends up being a differentiator that adds value to any brand.

Myth 5: Carbon offsetting is expensive and inaccessible to small businesses or individuals

The cost of carbon offsetting can vary, but there are affordable options, especially with the emergence of innovative projects and online platforms. Many organizations are working to ensure that the CO2 offset strategy reaches a wide audience, democratizing this type of solution so that more and more people and companies contribute to this global mission!

How about finding out about an opportunity to start your decarbonization journey? Visit our website for more details and do your bit to build a better future for everyone!

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